Cheryl Louise Lomax - A Personal Profile
Cheryl Louise Lomax is the Company Director of CLK Marketing with wide and successful experience in the management of events, particularly in the automotive business sector. She has been described as a dynamic and highly motivated young lady with a passionate enthusiasm for achieving business goals through corporate vision. At the same time she is a true team player with the ability to communicate to both senior managers and representatives at all levels. "A dependable, reliable and career-orientated individual".
Achievements:
- Very quickly accelerated to management roles within a relatively short time period.
- Established own marketing management consultancy as a limited company after winning business through renowned reputation.
- Pioneered successful off-site events within strict financial constraints by taking control of all processes and functions relating to their smooth delivery.
- Been self-sufficient throughout higher education, which included a six month study period overseas. Won an MSc place at the acclaimed School of Management of Cranfield University.
Employment History:
- Began employment within a retail environment, very quickly accelerating through the roles of sales administration and business management, demonstrating elevated standards of customer service.
- Entered into the promotions industry by gaining tactical contracts from blue-chip clients within various industries, including tobacco, drinks, electrical, retail and entertainment sectors. Worked through the roles of promotional support, personality work, sampling, road-shows, merchandising and into event management.
- Undertook a position of PR and Events Manager for a bar in Tenerife, whilst studying overseas. Gained recognition for maximising sales potential, by increasing footfall, through the successful leadership of a small team during the implementation of bespoke marketing campaigns.
- Won a Senior Marketing Management position for a reputable automotive dealer group for an 18 month period, thus acquiring expert experience within this industry sector.
- Established own Marketing Management Consultancy as a limited company by winning repeat business from Suzuki GB and agreeing to expand marketing services throughout the dealer network.
Qualifications:
- 2003 - 2004: MSc in Strategic Marketing - Cranfield School of Management.
- 2003: GMAT Score: 570
- 1998 - 2003: BA (Hons) Business Administration and Management, 2.1 - University College Northampton, Universidad de la Laguna (Tenerife), Manchester Business School.
- 1995 - 1997: 4 A-levels (incl. French, Spanish, English Lit.) - Greenhead College, Huddersfield.
- 1993 - 1995: 11 G.C.S.E.s (incl. Latin at grade A*; French, Spanish, English, Eng. Lit. and Double Science at grade A; Maths at grade B) - Huddersfield Grammar School.
